Gaming and virtual reality could bridge the gap between urban societies and nature, thereby paving the way to insect conservation by the means of education and participation. This is what an interdisciplinary team at Florida International University strive to achieve by developing a virtual reality game (desktop version also available) dedicated to insect and plant species. Focused on imperiled butterflies, their innovative idea: Butterfly World 1.0, is described in the open-access journal Rethinking Ecology.