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Scholarly publisher Pensoft is excited to announce it is now on Chinese social media platform Weibo. The move is aimed at fostering stronger connections with researchers, academics, and enthusiasts in China, which in turn will enhance the dissemination of scientific knowledge and facilitate international collaboration.
With over half a billion active users, Weibo is a powerful social media platform that combines the functionalities of microblogging and social networking. The Pensoft team is looking forward to engaging in real-time conversations with its Chinese audience, sharing insights, and receiving their feedback.
The launch coincides with the Dragon Boat Festival, a significant cultural event in China that commemorates the ancient poet Qu Yuan and symbolizes unity and teamwork.
The move aims to make Pensoft’s publications and updates more accessible to Chinese researchers, allowing them to stay informed about the latest scientific discoveries and advancements. In addition, it offers an excellent opportunity for Pensoft to foster collaborations with Chinese institutions, researchers, and academic societies.
As a pioneer in open-access publishing, Pensoft will also use its Weibo account to promote the benefits of open access, making sure Chinese research reaches a global audience without paywalls.
“China, with its rapidly growing research output and a burgeoning community of scholars, represents a significant segment of the global academic landscape. Recognizing the importance of engaging with this vibrant community, Pensoft’s decision to establish a presence on Weibo underscores its commitment to inclusivity and accessibility in scientific publishing,” says Lyubomir Penev, CEO and founder of Pensoft.
We invite you to join Pensoft’s Weibo account to learn all about our latest scientific discoveries and publishing updates.